I just got off the phone with one of our new clients. She was so excited to get new leads from her new web page we created a week ago! This woman used to be another victim of a business owner whose website did nothing but sat on a server.
Now people are filling in the online form and requesting a call back. We never had this before and it’s a great addition to our site!
You may ask yourself what did we add to her site? Well, besides some online marketing design features and various refreshing design elements, we added a” Call To Action (CTA)” form.
The idea of having a website representing your business is to convert leads into sales right? As a business owner, you want to offer a friendly element on your site that enables rapid communication with you and your team. As a consumer you want to have a quick access to the business team. Therefore, a CTA form on a landing page is one of the most important tools on any website.
Introducing the “Call to Action form”, is one of the first feature you should tell your web designer or web administrator, to place on your landing page. As we do with so many sites lately, it is proven to be the one of most engaging elements on the site.
Here are a few tips we put together to share with you to help you get your lead conversion rate on the right path with an addition of a CTA form.
- Placement is a Key: Fit a Call to Action title within your web existing site. For example, add a new menu title called, “Book and Appointment” or “Request a Quote”.
- Visibility is a Key too! Make sure this new title is visible and different from the rest and have it surrounded by an orange or red color people are more engaged with these colors. (Morris, Brian, 10 Colors that increase sales, January 2nd, 2013)
- A little bit of Cool Effects wouldn’t hurt: Once clicked, we created these accordion drop down scripts to make sure the form did not interfere with the zen mood of the site.
- Ask what you really need to know before making the call – Don’t try to get a lot of information because this will be a turn off; the idea is to get a name and a number so at least you can call back. However an email address won’t hurt as you may want to send them a Thank you in the submission auto reply soon after they submit the request.
- Acknowledgement is important as well: Set up an “Auto Reply” to thank those who submitted the form. We all like to know it went somewhere when we are expecting to hear back.
A website is your business face to the world so, when a visitor comes to your site you want to tell them you are available for any questions they may have. No matter where they came from. Once you get them there, give them immediate access to contact you. Give them a call back within a short time. Trust me, they will appreciate it and you will appreciate the fact that I told you this as well.